Background
11.11 (Harbolnas) has become a necessary event for every e-commerce platform in Indonesia. Every year, each e-commerce has a unique way to generate interest for the audiences

Ideas
Utilize popular video content (video call halu) to deliver the key message with TikTok as the platform to generate hype and interest for the youth audiences.

Objectives
Build the hype about 11.11 campaign and educate the audience how to play refer and earn with exciting way

Key Findings
Based on the result, Blibli’s 11.11 TikTok campaign has succeed to gaining awareness to the younger audiences. The treatment that used popular video style to deliver the key message has made the campaign received a high amount of total engagement.